Revival was keen to to move away from being a ‘magical step back in time’ and establish itself as an immersive celebration of a less disposable world – a time when ‘make do and mend’ was a way of life rather than just a slogan.  We were asked to promote the brand pillars of Reduce, Re-use, Repair, Restore and Recycle in the most authentic way and produce a brand film that could be used everywhere, including cut-downs for social.

Everyone loves Revival, and they love sustainability too - so rather than explaining the new position ourselves from the outside we decided to ask the people who were there to explain how it felt as they experienced it from the inside.  A fresh, seamless and authentic way to reposition the brand without losing the stuff that makes people go in the first place.

The organising idea for Revival was based on a simple thought – ‘Revive & Thrive’; neatly building on the brand name and introducing the sustainability creds we were trying to establish.  We used the prefix idea to deliver all the RTBs like Recycle, Reduce & Restore and wove in some other Revival benefits like Remembering, Refreshing, Revitalising and Retail.  The beauty of the RE prefix is that allowed us to cover the whole spectrum of what Revival offers in a consistent and playful way.

We shot at Revival over four days with four crews – including a high speed Phantom camera, covering the whole event and capturing what people were feeling in the moment.  The Phantom footage gives the films a distinctive ownable look and feel, literally capturing a moment in time.  We also spoke to lots of A-list celebrities who were having the time of their lives, people like Stanley Tucci, Chris Evans, Rowan Atkinson even Twiggy, the type of people who would never consider doing a commercial but were more than happy to be in our commercial – a perfect expression of  the power of Revival to put a smile on anyone’s face.

The films have literally just launched so we have no data yet, but everyone, including The Duke of Richmond, seems very happy with the work.