Howard is one of the UK’s leading creatives and operated for many years as regional board level creative director for Saatchi and Saatchi and Grey Advertising leading the creative output on key brands for the Procter and Gamble portfolio.

As a writer and CD he’s told hundreds of brand stories, developed and implemented work that worked in difficult markets, put out loads of fires, and smiled a lot.

His years in traditional agencies big and small have convinced him there has to be an alternative to the current model. Horse's Mouth is an attempt to offer it.

An art director by background, Mike has over 25 years experience creating campaigns for some of the world's biggest advertisers at some of the most influential ad agencies in the world, including JWT London and Saatchi & Saatchi London. As creative director at Saatchis in Asia and as a partner in the Middle East's largest independent agency, Mike has a track record of creating ideas for brands and services that sell across the world.

Over the years, his restless passion for building brands through producing highly creative and effective advertising has not dimmed. In fact, as the canvas has grown ever larger with the advent of digital, he’s become more passionate and curious than ever before.

Helen is a highly experienced, results driven strategist with an entrepreneurial spirit and boundless enthusiasm for her work. She's done all kinds of interesting things, for interesting brands, big and small, domestic and global, public and private sector.

With over 20 years experience, she's probably worked in every channel there is, with some of the most awarded clients, creative minds and agencies - AMV BBDO, Saatchi, MCBD and Publicis Mojo to name but a few.

A big collaborator with a big brain, Helen has been awarded for her use of insight, research and data to identify new ways (and places) for clients to communicate in order to solve the right business or social issue.

An experienced all-round creative, Max has worked in a wide-range of roles including designer, art director, copywriter and writer/editor, in a variety of settings and industries.

In agencies, both large and small. In start-up environments and independent publishing projects; from fashion to food, to art and literature. And now, co-founding Horse’s Mouth.

His experience in how creative work and brands are conceived, developed, produced and eventually designed, formatted, published or otherwise realised brings valuable understanding throughout the various stages of any given project.

Co-founder of Horse’s Mouth, Dahlan has more than 25 years of experience in advertising. Working in ad agencies (Grey, HHCL, DMB) and broadcast companies (Channel4, ITV, Sky) Dahlan has developed his skills as an award winning director and creative.

Dahlan’s passion lies in telling the story - whether it’s a product or a person. Previous clients include: Google, Kaspersky, Channel4, Thompson Reuters and Cadbury’s.